About Novalda’s Team

At Novalda, we believe that one effective leader can create ripples of change, and that the most powerful change occurs when constellations of people work together toward a common purpose.

This philosophy is echoed in our constellation of collaborative coaches.

Kerry Woodcock | PhD ORSCC CPCC PCC

Kerry Woodcock | PhD ORSCC CPCC PCC

Novalda Principal, Change Leadership Coach

Kerry leads change for a world of change by supporting and challenging leaders, organizations and social systems to amplify the power of relationship. She has worked in a range of organizational contexts, from non-governmental organizations to corporations and local and national government in a variety of industries such as Forestry, Energy, Engineering, Media, Communications, Finance, Transportation and Education. Her experience extends across cultures, from the UK to Tanzania, Canada and Ethiopia. 

Weaving together innovations from the world of change leadership, neuro-leadership and systemic team coaching, she coaches leaders and their teams to develop collective leadership and change leadership capability. With guidance from Kerry, leaders can develop their own coaching skills and the ability to create a culture that lead change together. Kerry’s extensive training and research in human and social development is combined with over twenty-five years of practical experience in partnering with leaders and their organizations on their growth and development journeys.

Kerry brings a natural lightness and rigour to everything she does, and has been described as a BrinkLeader, StoryWeaver and LightSprite. British-born, she lives in Canada with her adventurous family and the world as her playground.

Senior Leadership Coach & Team Leadership Coach

Kerry is an International Coach Federation Professional Certified Coach certified in Co-active Coaching and Organizational and Relationship Systems Coaching, as well as a front-of-room Leader with CRR Global. She holds a doctorate in Geography and Environmental Management.


  • ICF Professional Certified Coach (PCC) with ICF Accredited Coach Training 
  • CRR Global Organizational & Relationship Systems Certified Coach (ORSCC)
  • CTI Certified Professional Co-Active Coach (CPCC)

13 Years Coaching Experience at a variety of organizational levels, including Executive, VP, GM, Director, Manager and Emerging Leader Level


Via Telephone since 2005
Via Video Conferencing since 2015

Specializing in:

  • Collective Leadership
  • Change Leadership
  • Relationship Systems Intelligence

In-person coaching locations have included:

  • Canada
  • China
  • Ethiopia
  • Tanzania
  • United States



  • One-to-One Executive and Leadership Coaching
  • Team Coaching
  • Leadership Co-Labs
  • Personal Leadership 360 and Team Leadership Impact Assessments
  • 6-week Online Brink Change Leadership Course
  • Team Coaching Skills for Leaders


    Kerry has been trusted by leaders at organizations including:

    Novalda’s Collaborators

    Kerry brings together a constellation of collaborative coaches, weaving innovations from the world of change leadership, neuro-leadership and systemic team coaching into our techniques.

    Sherry Matheson | ORSCC CPCC CHWC PCC

    Sherry Matheson | ORSCC CPCC CHWC PCC

    Leadership Coach

    Sherry Matheson develops leaders who create organizational cultures that innovate, time and again. She believes that in a world of continuous disruptions, innovative leadership is a necessity for the future success of organizations to be able to drive new ideas and have creative and impactful collaborations. Sherry works with executives, managers, and entrepreneurs who are ready to create innovative organizations through engaging their teams in collaborative projects and transforming individual effort into a single coherent collective work.  Sherry brings 25 years of experience working with teams in a variety of settings such as corporate, legal, engineering, health & wellness. She is an International Coach Federation accredited coach.

    Lucy Shenouda | ORSCC CPCC PCC

    Lucy Shenouda | ORSCC CPCC PCC

    Leadership Coach

    Lucy Shenouda brings laser-like focus to conversations that foster a conscious mindset shift on change and adversity from reacting with first impulse to responding with best instinct. She designs and delivers leadership, strategic management and marketing programs. She brings over 25 years experience leading brand teams for Rogers Cable Advertising, Unilever, McDonald’s, Nestlé, and Showtime Arabia. Lucy has led, mentored and coached teams in Canada, Egypt, the UAE, and Gulf Region. She is an International Coach Federation accredited coach, experienced facilitator, speaker and published author.

    Dare to explore the possibilities. Take the leap!

    If you are interested in exploring the possibility of working together, give us a shout and we will connect with you.

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