About Us

Overlapping swirls of light against darkness Novalda

IMAGE | Unsplash

At Novalda, we believe that one effective leader can create ripples of transformation, and that the most powerful change occurs when constellations of people work together toward a common purpose.

The meaning of Novalda

NOVEL – from the Latin novellus, the Old French novelle and the Latin novella, and meaning fresh, new, original, story; of a kind not seen before)

WORLD – from the Old English w(e)orold, which joins wer (man) and ald (age), the Old Frisian warld or wrald, the Old Norse verold, and the Old High German wealt, and meaning the earth as a planet, including humankind


Leading innovation

Novalda’s powerful team of coaches and consultants bring years of experience and excellence in coaching relationship, and are backed by solid training and credentials. Director Kerry Woodcock and frequent collaborator Sherry Matheson were honoured to be among those invited to consult on the International Coaching Federation (ICF) team coaching competencies.

Change leadership expert coach Kerry Woodcock is principal of Novalda Coaching

Kerry Woodcock | PhD, CPCC, PCC, ORSCC

Change Leadership Coach and Director of Novalda

Kerry leads change for a world of change by supporting and challenging leaders, organizations and social systems to amplify the power of relationship. She is an International Coach Federation Professional Certified Coach certified in Co-Active Coaching and Organization and Relationship Systems Coaching (ORSC™), and holds a doctorate in Geography and Environmental Management.

She has worked in a range of organizational contexts, from non-governmental organizations to corporations and local and national government in a variety of industries such as Forestry, Energy, Engineering, Media, Communications, Finance, Transportation and Education. Her experience extends across cultures, from the UK to Tanzania, Canada and Ethiopia. 

Weaving together innovations from the world of change leadership, neuro-leadership and systemic team coaching, she coaches leaders and their teams to develop collective leadership and change leadership capability. With her guidance, leaders develop their own coaching skills and the ability to create a culture that lead change together. Kerry’s extensive training and research in human and social development is combined with over twenty-five years of practical experience in partnering with leaders and their organizations on their growth and development journeys.

Kerry brings a natural lightness and rigour to everything she does, and has been described as a brink leader and storyweaver. British-born, she lives in Canada with her adventurous family and the world as her playground.


  • ICF Professional Certified Coach (PCC) with ICF Accredited Coach Training
  • CRR Global Organizational & Relationship Systems Certified Coach (ORSCC)
  • CTI Certified Professional Co-Active Coach (CPCC)
  • ICF Advanced Certification in Team Coaching (ICF ACTC)

Coaching at a variety of organizational levels, including Executive, VP, GM, Director, Manager and Emerging Leaders

In 2022, Kerry was mentioned in Influence Digest’s list of top 15 Calgary coaches.



  • One-to-One Executive and Leadership Coaching
  • Team Coaching
  • Leadership Co-Labs
  • Personal Leadership 360 and Team Leadership Impact Assessments
  • 6-week Online Brink Change Leadership Course
  • Team Coaching Skills for Leaders


Via Telephone since 2005
Via Video Conferencing since 2015

Specializing in:

  • Collective Leadership
  • Change Leadership
  • Relationship Systems Intelligence

In-person coaching locations have included:

  • Canada
  • China
  • Ethiopia
  • Tanzania
  • United States



Kerry has been featured as a speaker and presenter at events and sessions including:

  • Wisdom Tables panel discussion | How do we make the ‘right decision’?
  • ICF Calgary Chapter with presenting partner Sherry Matheson | The Power, Mystery and Magic of Coaching Teams

  • CRR Global Relationship Matters podcast | The Magic of Metaskills
  • Agility Narratives podcast 
  • Agile 2021 workshop with presenting partner Erkan Kadir | Amplify Agile with ORSC
  • 2021 Agile Coach Retreat | Agile and ORSC
  • BC Organization Development Network Panel Discussion |Building Coaching Cultures: A Fireside Chat
  • ICF Calgary Chapter Panel Discussion | Advancing the Art, Science and Practice of Professional Coaching
  • Association of Change Management Professionals | Leading Change
  • Association of Professional Engineers and Geoscientists of Alberta •  Leading Through Learning Conference with presenting partner Sherry Matheson | Modern Mentoring Relationships: Illuminate Your Mentoring Constellation

Kerry has been trusted by leaders at organizations including:

Her skillset includes recognized coaching qualifications and credentials.

CRR Global ORSC Trained Badge
CRR Global ORSC Certified Badge
ICF Credential badge Team Coaching Advanced Certification

Meet our collaborators

As a constellation of collaborative coaches, Novalda’s team weaves innovations from the worlds of change leadership, neuroscience and systemic team coaching into our techniques.

Sherry Matheson | CPCC, CHWC, PCC, ORSCC

Sherry Matheson | CPCC, CHWC, PCC, ORSCC

Leadership Coach


Sherry Matheson develops leaders who create organizational cultures that innovate, time and again. She believes that in a world of continuous disruptions, innovative leadership is a necessity for the future success of organizations to be able to drive new ideas and have creative and impactful collaborations. Sherry works with executives, managers, and entrepreneurs who are ready to create innovative organizations through engaging their teams in collaborative projects and transforming individual effort into a single coherent collective work.  Sherry brings 25 years of experience working with teams in a variety of settings such as corporate, legal, engineering, health & wellness. She is an ICF-accredited coach.

Lucy Shenouda | CPCC, PCC, ORSCC

Lucy Shenouda | CPCC, PCC, ORSCC

Leadership Coach


Lucy Shenouda’s enduring passion is exploring the human condition. She strives to explore the mysteries of the human experience, cultivating best thinking, creativity, and resilience. As a global citizen, Lucy has lived and worked across three continents. Over a 25-year career, she supported Fortune 500 / Global 500 leaders with branding and marketing expertise. As a Professional Coach, Lucy provides leadership coaching, team coaching and meeting facilitation in support of leadership excellence and value-creation.

Lucy’s lived experience adapting across cultures, diverse environments and challenging circumstances sets the foundation for supporting global clients in reaching their highest potential while navigating their biggest challenges. She strives to foster essential conversations that disrupt workplace complacency, bringing focus and attention to the heart of what really matters for leaders & teams. From a very early age, Lucy has been a writer and artist. She’s a connector and strategist, and mother of two adult boys. Fun Fact: As a teen, Lucy loved collecting perfume bottles and agate stones, found in Canada, the USA and Egypt.

Larissa Thurlow | MDDE, PCC, CEC

Larissa Thurlow | MDDE, PCC, CEC

Coach Supervisor & Coach Mentor


Larissa Thurlow is a self-declared learning junkie. Her work in large educational and governmental organizations as well as with emerging leaders, entrepreneurs and start-ups has provided an excellent grounding in corporate and organizational systems and the ability to take a systemic lens. Larissa has extensive training and experience in working with individuals, groups and teams and facilitating their reflective practice, learning, growth and development. A warm, compassionate and humorous approach helps her to build trust and rapport deeply and quickly.

Get in touch.

If you are interested in exploring the possibility of working together, give us a shout and we’ll connect with you.

Novalda Coaching & Consulting Inc.