Novel
World
Novel Age + Novel Story + Novel World
At Novalda, we embrace the novel—transforming stories and realities to create a world unlike any before.
Move Forward
With Purpose
At Novalda, we believe that real transformation begins within
We are a full-service coaching education and leadership development company dedicated to co-creating emerging transformation with leaders, teams and organizations and the coaches that work with them. Our work is about creating reflective spaces where growth happens naturally, where leaders and coaches can embrace the unknown with clarity, courage, and presence.
By embracing both the shadow and the light within ourselves and others, we create environments where change is not just a goal, but an unfolding journey. Our approach is rooted in compassion, cultivating genuine self-awareness and meaningful reflection, empowering you to unlock your true potential—and that of your team and that of the systems you serve—to achieve exceptional results.
We walk beside those who are ready to evolve—illuminating the unseen and unlocking possibilities, shifting perspectives, and embracing new ways of being. Whether you’re a leader navigating change, a team coach honing your craft, or an organization seeking alignment, we create the space and support for you to move forward with purpose.
What We Do
We create spaces of reflection and growth where leaders, teams, organizations, and the coaches that serve them can reconnect to their deeper purpose and align with what truly matters. We offer a range of services designed to meet you where you are:
We support leaders in uncovering their full potential, helping them step into their leadership with authenticity, clarity, and a deep sense of purpose. We believe that leadership isn’t about status or position—it’s about presence, connection, and the courage to lead with integrity.
For coaches who seek to deepen their practice, we offer programs that blend personal growth with professional development. We believe that coaching is not just a skill—it’s a path of continuous reflection and inner exploration. We create reflective, vulnerable spaces where team coaches gather as peers — growing themselves and their practice through courage and compassion. Within this shared field, we support and challenge one another to cultivate the conditions where clients can come into deeper connection, find common ground, and navigate the living dynamics of collaboration. From here, meaningful relationships take root across systems, inviting emergence that is sustainable, embodied, and alive.
We are committed to creating environments where transformation can take root. Through our work, you are invited to:
Expand perspective
Uncover new opportunities and embrace change with openness.
Cultivate inner strength
Navigate complexity and lead from a place of clarity and compassion.
Build deeper connections
Shift from transactional relationships with self and others to co-creative, holistic ways of working.
Our Mission
Our mission is to evolve leadership that reveals the unseen and transforms worlds.
Our Vision
To illuminate the next era of leadership, challenging those who challenge the status quo, and empowering leaders and coaches to transform the world they shape. Our vision is to create an empowered community of leaders who understand the transformative power of relationships and are equipped to lead with clarity, authenticity, and courage.
Core Values
At Novalda, our core values guide every aspect of our work and shape the transformative journeys we create with our clients.
Founder &
CEO
Kerry Woodcock is the visionary founder and leader behind Novalda.
With over two decades of experience in coaching, leadership development, and organizational transformation, Kerry blends courageous authenticity, compassionate wisdom, and a healthy sense of play into her approach. Kerry is an internationally recognized coach, team coach, supervisor and educator holding accreditations from both the ICF and EMCC. She has worked with organizations of all sizes — from small businesses to multinational corporations, NGOs, and government bodies — co-creating the conditions for new possibilities to emerge and leadership practices to transform.
Founder & CEO Kerry’s Leadership Experience Includes:
- Organizational Development Coach & Consultant – Change Leadership Coach at The City of Calgary
- Former Partner at CRR Global, a global coach training company
- Lead Trainer & Certification Faculty Member for CRR Global
- Coaching Program Lead – Training, mentoring, and supervising Ethiopian coaches for Ethical Coach's Ethiopian Project
- Co-Lead of Leadership Coaching Program & Lead Team Coach for Justice Innovation Lab (JIL)
- Coaching Impact Evaluation Team Lead for Ethical Coach
- ICF Subject Matter Expert – Contributed to ICF Team Coaching Competencies and Advanced Certificate in Team Coaching
Trusted By
We partner with businesses and organizations across industries to elevate leadership, strengthen teams, and deepen reflective practices.
Tegan Collins
- They/Them
Executive Assistant and Program Manager
Sherry Matheson
- Sher/Her
- PCC, ACTC, CPCC, ORSCC
Leadership Coach, Team Coach, Mentor, Supervisor & Trainer
With 25+ years of experience, Sherry works with leaders in the corporate, legal, engineering, health, and wellness sectors, helping create cultures of innovation and high-impact teams.
Roula Eid
- Sher/Her
- PCC, ORSCC
Mentor, Leadership Coach & Team Coach
Pioneers in team coaching and team coaching supervision.
Novalda’s powerful team of coaches, supervisors, trainers, and mentors are at the forefront of innovation, backed by years of experience and solid training and credentials.
- First Globally to be accredited by EMCC global in team coaching supervision training.
- Among the first to develop and deliver new areas in coaching.
- Highly trained ICF & EMCC-accredited coaches, mentors, and supervisors.
- Early practitioners of team coaching, completing systems coaching training in 2008.
- Consultants on ICF team coaching competencies and Advanced Certification in Team Coaching (ACTC)
- Advocates for reflective practice, among the first wave of coaching supervisors in North America.
Our Influences
- Co-Active Coaching
- Organizational and Relationship Systems Coaching (ORSC)
- Leadership Maturity Coaching
- Systemic Team Coaching
- Coaching Supervision
- Polarity Mapping
- Somatics
- Inner View
- Metaphor
- Energy Medicine
- Unique Self Emergence Coaching